
A yacht should reflect your personality, be in tune with your lifestyle and provide a sanctuary from the rigours of life
Sarah Egan
Founder of Boat Style and Sea O O

2010 - 2026
world's 1st online store for yacht homewares
Our webshop continues to supply tried and tested yacht products to clients worldwide.
Shop online
2010 -
Build Refit Refresh
Boat Style leaves its legacy on more than 50 superyachts, and countless luxury yacht projects across the globe.
Project Folio
2024 -
Operational excellence
Sea O O is an Australian-based yacht operations and management company consulting to superyacht owners, family offices and management worldwide.
Superyacht Consultants
Drawing on extensive industry experience and a deep understanding of marine operations;
Sea O O provides expert insight to superyacht owners, family offices and management teams.
A results-driven approach that identifies risks, uncovers opportunities and embeds systems that deliver transparency, efficiency and compliance.
Superyacht owner series
Invaluable industry insights into owning and running a superyacht.

The True Cost Of Superyacht Ownership
Superyachts are symbols of independence – but without the right structures and people, they can quietly shift from liberation to obligation.

The Captain & C.O.O. Partnership
The superyacht industry is stepping into a new era, where collaboration between Captains and shore-side managers can drive results that truly set them apart from the fleet.


Product Focus
QuakeHold! Museum Putty
Secure your collectibles with the secret weapon of superyachts, museums and galleries.


Product Focus
Marc Newson Unbreakable White Dinnerware
An award winning range of Ultradur unbreakable dinnerware designed by Marc Newson and made in Australia.


Product Focus
Bandhini Outdoor Navy & Taupe Panel Cushion
Create a distinctive, coastal-inspired style with Bandhini's range of navy, white, and beige appliquéd cushions.




